Baby Alive - Foodie Cuties
Foodies cuties is a multi-wave small doll collectable segment with in the Baby Alive brand. Under the final direction of a Creative Director, and partnership with our Marketing and Product design teams, we created a PDQ to contain all the plastic boxes surrounded in a paper sleeve to hide which set you might find! While inside are a variety of printed themed paper pouches and cardboard box containing various accessories to collect and unbox. Each set offers a story driven them, based around graphic inserts created under our art direction.
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In box packaging, a small graphic pouch and carton for each foodie theme
Photography by Angela Coppola for Hasbro's ecommerce, showcasing the array of graphics created.
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3 waves of the lunchbox style packaging and PDQ were created, each with a different overarching theme.
Lastly was the final wave, adopting a new form, unique package structure and graphics inside and out that tied to wave 3 of the lunch box