Hasbro FurReal - Moodwings

The Moodwings segment of FurReal Friends was created as a way to break out of the traditional animal designs, and into the world of dragons! Filled with mystical crystals, and enchanted forests, and of course our friend the baby dragon! In addition to the mainline Baby Dragon, we created an Amazon Exclusive Ice dragon variant, as well as two mini winged friends!

Bellow are some examples of complete packaging, branding and images for e-commerce, art directed photography, unique icon system, and background illustrations that were utilized through out the products representation on all platforms.